Repurposing Content

Today’s phrase that pays is “repurposing content.” That means taking intellectual property you have created and using it in another way. For example, turning a book into an audio program, or excerpting parts of the book into articles.

Repurposing content can help you reach a brand new audience with your ideas. One advantage of transferring your existing information into new formats is that you can meet the needs of people with different learning styles. This can help you to reach a larger audience with your message, as well as increasing your profits.

Here are some examples of how you can reuse your content:

  • Workshops can be recorded to audio or video. They can be transcribed and turned into articles, booklets and books. If the workshop includes a PowerPoint presentation or other visuals, the presentation can be made available on CD.
  • Books can be excerpted into articles and booklets. Articles may be sold, or offered freely to get more exposure for you and your products. Books can be read to audio and sold on CD or as an online download. Better yet, adapt the content into a new audio program, not simply a reading of the book.
  • Articles and booklets can be combined to create a book. Or put several articles together in a PDF and offer it as an ebook.
  • If you have a large collection of articles, audio, etc., consider setting up a membership Web site. Charge subscribers a fee to access existing and new content.
  • Modify content to appeal to a new audience. Do you have products you created for insurance sales people? Could they be modified to serve Realtors?

This barely scratches the surface of the ways you can use and reuse your content for promotion and profit. Use your imagination and creativity to find new ideas.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about writing and publishing and get free marketing tips, visit Cathy at http://www.IdeaLady.com/

Tags: audio books, , , , , , , , books, CDs, content, free content, publishing, workshops, writing

Booking Binding Machines

There are various kinds of binding machines suitable for different kinds of binding currently on the market. It is important to select the style of binding machine that suits the requirements. Different types of binding machines include comb, coil, velobind, tape, and double loop wire, thermal binding and padding.

Since each method of binding provides a different looking document as the end product, it is important to decide on the look of the document before buying a machine. Also, check the amount of binding that would be done per day. A smaller volume binder is enough for only a few books a day, while an electric punch may be used if the volume of the books bound per day is extremely high.

The least expensive is the plastic comb binding as compared to other kinds of binding. However, double loop binding provides a professional look in the end product. Also, plastic comb binding is the most popular forms of binding since the plastic combs used in the binder are extremely durable and also can be re-used. Double loop binders can be used if the documents are to lay flat and wrap around for easy reading. In double loop binding, the pages are bound securely so they won’t fall. Hence, it is important to consider things as such when purchasing a binding machine.

Another popular type of binding is the coil binding. This involves a coil that is a continuous PVC filament formed into the shape of a spring. Coil binding is otherwise popularly known as the spiral binding. Some binders also produce a combination of comb and wire binding. Such machines are known as the combination binding machines.

For sleek, slim styling, books that can lay flat for easy filing and mailing, velobind is the best option, as velobind practically locks the pages together. Perfect binding can be used for low-volume pad binding or a low-volume bookbinding. Perfect binders use hot glue to bind the papers together.

Book Binding provides detailed information about book binding, book binding companies, book binding equipment, and more. Book Binding is affiliated with Free Term Papers.

Tags: book binding, , , book binding companies, book binding equipment

So You Need Some Inspiration Try Some RPC Risk, Passion and Creativity!

You want to write. You really do. But the passion you feel never gets translated into actual writing. And if it does, it doesn’t last very long. You run out of steam.

There are reasons for this. First, you may be writing out of your conscious mind. Another problem for many writers is that they don’t have enough technical facility with the craft of writing to know how to develop a piece. That can be taught, but technical facility alone won’t do the trick. Technical facility lies in the domain of the left brain, and you’ll give the Inner Critic an open season if you fixate on technique alone. But technique fed by passion is unstoppable.

Passion = Creativity and Creativity = Passion

Think of what happens when you are passionately, lustfully in love. Are you not amazed at the risks you take to be with your beloved? Are you not amazed by how wonderful and beautiful you feel? Are you not amazed at the creativity that is unleashed all around? Passion, risk, belief in selfthese are paramount to the creative experience.

I have a theory that has been very successful in my teaching. I believe that anyone who has taken the trouble to find me and taken the risk of coming to see me much less signed up for a series of workshops or private lessons has a writer within dying to break free. With that in mind, even if the person is a novice, I never experience her as such. Instead, I imagine I’m talking to the Inner Writer whom I feel already knows everything I have to teach.

The aim of my teaching is first to acknowledge the Inner Writer and give her permission to come to the fore. She is a bit groggy from being kept in the shadows for so long, so I need to remind her of certain things. The Inner Writer literally soaks up the teaching, and if allowed, will guide the student into whatever landscape and characters beckon. Sometimes in only one session a character never before dreamed of flies free.

“But I’ve never thought about such things before,” the writer will say, sometimes delighted, sometimes taken aback. “I didn’t know . . .”

“Not in the conscious mind,” I tell them. “But in the dream world and flights of dark fancy you knew.” The knowing beyond knowing is a place of comfort and excitement for the writer within.

This method of teaching or dialoguing with a student’s Inner Writer has had results that I once found astounding and now muse over. Let me tell you about Jean, whose success is one of never-ending delight and inspiration not only to me but also to others in the class. Jean was an unassuming schoolteacher when she came into my workshop. She hadn’t written any fiction in five years, and her first months in class were difficult.

Week after week Jean was sent back to the drawing board; the situations she wrote about had potential, but the characters were somewhat stiff and unbelievable. There was one character of more interest than the others; he was emotionally bloodthirsty and seemed to devour, suck out the lifeblood of those around him. I urged Jean to go more deeply into his dark emotions. This was difficult for Jean, whose Inner Critic basically wanted her to make nice stories, certainly not to write about such subjects as violence and definitely not sex.

But Jean had a passionate need to write. It is possible to sense a writer’s passion even if it is shackled. It rises off the page in bursts of unexpected electric currents; it is like a caged panther filled with a devouring hunger for freedom.

Each week I pushed Jean further and further, driving her deeper and deeper into stories lying in her character’s past, exploring his motivations, finding out what makes him tick. In essence, I was pushing Jean to become this character. To forget herself and move into the skin, the blood, muscles and sinews of her character, to see the world through his eyes.

This is an extremely subtle and important moveout of self and into the character. You never want your character to be you. Instead, you must become your character. This is truly a wondrous metamorphosis, and when it happens, you can feel it in your body, mind and heart; it is the moment when you cease being you with all your doubts, judgments, desires and Inner Critic yappings and move into the being of another. Then no matter if the character stands for everything you are not (and some of your best characters will), you have moved out of judgment, you are no longer writing from the left side of the brain and you have fallen not only down the Rabbit Hole but in love. You see your character’s flaws, but no longer judge them. You love your character despite his flaws, you love him for his flaws, you love, you are in love, and the real magic can begin. You no longer try to stop or change the character. You are passionately along for the ride.

I could sense Jean was approaching this place. She kept on saying things like, “I don’t know why I like this guy so much. He’s mean, he’s brutal, he cheats on his wife, envies and hates his brother, but . . .” She couldn’t help smiling and her eyes lit up. “I can’t help loving him.”

She kept on writing about this fiend, and although the writing improved, it still didn’t reflect the passion that Jean clearly felt. And then in the middle of a workshop, her emotionally bloodthirsty character transformed in my mind into a vampire and I asked her, “Do you like horror stories?”

“I love them,” she said as if that were a deep, dark, dirty secret. Jean’s eyes are always a dead giveaway to her inner delights. They sparkled as she admitted to what her Inner Critic surely thought was a sinister truth, and she laughed nervously.

“So write a vampire story,” I said.

“Oh, no, I couldn’t!” she protested.

“Oh, yes, you can. Next week, come in with one.”

She did. She wrote a cute vampire story, on the surface. Underneath, however, I sensed she’d hit a veinso to speak. Beneath the cute, the characters were bleeding. She didn’t sense this, but I encouraged her to write more vampire “stuff,” to take more chances, go deeper, darker, bloodier.

It was a process that took months, and Jean had to wrestle with some pretty powerful demons, but a year and a half later, she is nearly finished with the first draft of a terrific horror novel. The hero is a vampire who is as seductive as he is bloody; but the novel is also humorous, sometimes deliciously tongue-in-cheek and, at its core, explores what all good writing explores, the shadow side of the human condition, that confusing place in all of us where good struggles with evil, love dances with hate, lust rushes unbidden through our veins, and mercy, tenderness and forgiveness slip through our fingers again and again. And sometimes I think that best of all is that Jean is having the time of her life!

The following excerpt from Jean’s book shows the lush sensuality of her embracing of the darkside. The vampire hero, Devon Ducayne, has just murdered an important politician to the strains of a chamber music concert. As the man falls lifeless, there is a knock on the door and his daughter enters.

****

“Father, you are missing the concert. Bring your guest out. Let’s enjoy the . . .”

A young woman, slender, tall, and attractive, stepped into the room. Devon recognized her as Frawley’s daughter, Mary. She looked with horror at the body of her father draped over the desk. She opened her mouth as if to scream when the vampire bounded through the air and hurled himself at her. She bounced against the wall with a loud sigh as the air was knocked out of her. Stunned, she dropped onto the floor and slammed her head against the edge of a cumbersome bookcase.

Blood gushed from an open wound. It splattered over the floor and formed bizarre patterns on the white wall. A satiny red puddle next to the girl widened and glistened in the dim light of the fire. She was barely alive; he felt the warmth of her body; he heard the soft irregular breathing. He smelled the sweetness of the blood, saw vapors lifting from the pool. He felt his loins grow warm. He ached to feed. He felt the sticky texture of the fluid on her soft curls. Flicking his tongue in and out he licked at the wound and pressed his lips to the girl’s neck in eager anticipation. The music stopped.

“Sir Henry! Are you there, sir?”

The guests were out in the hall just beyond the door. They were milling about waiting for their host. Devon rose. “Damn you all to Satan’s fires!” he muttered. He looked back with longing at the girl. Life was draining from her body. “Sorry, my dear,” he murmured as though they had been lovers who were interrupted in their mutual fervor.

****

Jean took the risk to go to places her Inner Critic thought inappropriate; she released the passionboth hers and her characters’and her belief in herself, in her creativity, flew free as a bat rising against a full moon!

©The Art of Fiction Writing, Emily Hanlon 1995-2005

Emily Hanlon is a writing coach who works with writers all over the world on the telephone. She is the author of 8 books of fiction, including Petersburg, translated into several languages and reached the best sellers list in England. She leads writing retreats for women and workshops in this country and abroad. Her websites are: http://www.thefictionwritersjourney.com and http://www.awritersretreat.com

Tags: creative writing, , , , , , fiction, tips and writing prompts, writing, writing coach, writing exercise

Boat Winterization Services and Charges, Part I

If you own a boat maintenance business you may have considered what your charges should be and what the boat owners are willing to pay. Here are some thoughts on the type of charges and services you should consider.

Basic Services You Can Offer:

Outboards 1-25 Hp $ 40.00, Above 25 Hp $75.00

Change Gear Oil

Add Fuel Stabilizer

Start, Run and Fog Engine

Grease Fittings

Drain Fuel System

Spray Power Head with WD-40

Inboards $60.00-100.00 Single Engine, $100.00-150.00 for Twins

Oil Change

Change Gear Oil

Add Fuel Stabilizer

Start, Run and Fog Engine(s)

Drain Block and Manifolds, Fill with Non-Toxic Anti-Freeze

Grease All Fittings

Disconnect Battery

Check All Systems

Sprinkle Rock Salt Near Bilge Drain Plugs

Wipe Down Engine(s) with WD-40

Acid Wash Bottom (Out of Water):

$50.00 to $75.00 for small boats up to 22 feet

$75.00 to $$100.00 for 22 to 27 foot boats

$100.00 to $125.00 for 28 to 33 foot boats

Additional Winterization (at a per hour fee): $55.00 per hour

Some Franchisees Charge Simply by the Foot: $14.00-17.00 per foot

It is important to pay special attention to:

Bilge pump

Batteries

Sanitation system

Fresh water tanks

Main engines and generators

Canvas covers

Docking lines

Power cords

Deck gear

Fuel tanks

Cabin

Sailing yachts

Sail covers

Roller furling gear

Deck hardware

Dock box (give it a wash or shine it up before you go, customers will love it)

Bilge Pumps:

Check the operation of all your automatic bilge pumps. Trip the float switches by hand or better yet flush out the bilge with fresh water. This will also get rid of any stagnant water. Then after pumping out as much water as possible pour one to three cups of chlorine in to keep long standing water from smelling. If the boat doesn’t have automatic bilge pumps, suggest to the owner that they be installed and refer the work to a professional.

Batteries:

Check fluid levels. Remember fully charged batteries will not freeze. Top them off and remember to protect your eyes from splashing. Use terminal cleaner or a wire brush and coat with an anti-corrosive compound. Petroleum jelly prevents rust. Another option is for the boat owner to take them home, in this case advise him to trickle charge them every 30-60 days.

Sanitation System:

Pump out and rinse holding tanks three times. After cleaning add holding tank blue treatment chemical to eliminate odors. Close the head discharge, through-hull ball valve and raw water supply valve. Pour a small amount of chlorine bleach into any standing sea water in the head itself to eliminate the formation of bacterial growth and odor. Add a little anti-freeze such as Starbrite ‘Bio-Safe’ Anti-Freeze and pump it through hoses, holding tank, Y-valve, macerator and discharge hose. Check owner’s manual to make sure there are no other parts which need tending to. Make sure to check and see if your anti-freeze is alcohol based because it will not damage the system.

Water Heaters:

Put some non-toxic anti-freeze into the heater and make sure assembly and plumbing is surely fastened and secure.

Through Hull Openings:

With a screwdriver or similar tool, poke up inside each opening. Make sure there is no marine growth left on the inside.

Fresh Water Tanks:

Pump them dry and add some bleach and non-toxic anti-freeze to the system. Always use Propylene Gycol anti-freeze and not engine type anti-freeze. Refill and pump them dry again. Be sure to turn off the pressure pump. Isolate hot water by disconnecting the in and out lines. Some do not make noise when the fresh water tanks are empty. Make sure to also check faucets, sinks, shower stall drains, etc.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Tags: boat, , , , charges, dormant services, winterization

Freelance Writers 14 Tried & True Ways to Make More Money

1. Subcontract from Others: Many freelancers forget this strategy, or don’t use it because they are reluctant to contact other freelancers because they are the “competition.”

However, many successful freelancers often get overwhelmed and need help. To make the contact professional and “non-threatening”, say something like the following:

Dear Ms./Mr. Smith:

I noted from your website that you are a copywriter specializing in corporate finance. I read several of your articles and your list of clients. I was impressed with the quality of your work and the breadth of your experience.

I’m contacting you today because I would like to form a mutual alliance, eg, if you are ever in need of help on a project, or need a reliable person to outsource work to, feel free to contact me.

FYI, I am a copywriter specializing in general finance. I have written on everything from mutual funds to personal wealth management (samples at www.mywebsite.com). A list of references attesting to my professionalism and reliability can be forwarded at your request.

If I ever come across a project I can’t handle, I wouldn’t hesitate to recommend you. I look forward to hearing from you.

Sincerely,
Yuwanda Black
P.S.: I advise contact via email, and a follow up with a phone call after about a week.

P.P.S.: The first paragraph of this correspondence is particularly important. You want to establish that you know what they do and have taken the time to review their website and several samples of their work.

This does two things: 1) it lets them know that you are not just collecting addresses and sending out a form letter to everyone; and 2) by doing this, it shows your professionalism. For added measure, you may even want to mention the title of several pieces of their work that you have read. This makes them much more likely to contact you.

NOTE: When you subcontract, the pay is probably going to be much less than what you’d make if you’d garnered the assignment on your own, but hey, it’s a job - a job that you didn’t have to market for.

2. Build Basic Websites: With all the “ready to go” software available now, there is no reason that freelance writers can’t build basic websites for clients.

Most clients just want a web presence. Template software makes it as simple as clicking and adding text (which you already provide anyway). As a one-stop resource, this is an easy service to add to your existing business.

Nervous about delving into this realm? Don’t know HTML from a hole in the ground? Don’t want/need to learn anything about building websites? Guess what? You don’t have to.

Team up with a web design company and/or another freelancer who offers this service and outsource it. You can pay them the full fee, or get a cut off the top of every client you refer to them. Either way, it’s a good vehicle for bringing in more clients.

3. Target a Business Niche: Most freelancers know that the real money to be made is in the business community, ie, commercial writing. But, with so many types of businesses to target, it can be hard to focus.

Solution: Target a niche. For example, I target realtors and mortgage brokers. Why? Because I have been both in my professional career. Hence, I know a lot about these markets.

The best way to find a niche is to start with your professional/personal background and write down all of your skills and knowledge in each particular area. If you don’t find a suitable niche from this exercise, try your hobbies.

No luck in hobbyland? Try what you would like to learn about/have an interest in. What makes freelance writing so exciting these days is that with the advent of the Internet, it’s easier than ever to research a particular niche and gain a wealth of knowledge in a relatively short period of time.

So, no matter where you are skill wise, don’t let lack of experience be a barrier to targeting a market.

4. Have More than One Income Stream: However, try to make your second income stream compatible with your first.

Eg, build websites; create an e-book and sell it via Clickbank.com, or on your own website; create your own line of writing paraphernalia (eg, t-shirts, cups, mouse pads) on cafepress.com do logo design - the possibilities are endless.

5. Become a Resource for Others: I forget who said the following, but to paraphrase:
“To get what you want, help others get what they want.” Ie, become a go-to resource. How?

Build a website with helpful resources and links

Participate in forums and ask questions

Have a helpful Q&A on your website

Publish an industry “must know” list

Create a forum on your website

The list is endless on how to go about this.

But, once you are known for being a resource, you become the go-to person, the industry “guru.”

NOTE: This is a roundabout way of getting business and takes a longer time, but over time, the amount of business it can bring in is immeasurable. Projects will seem to come to you effortlessly once you build up this kind of reputation.

6. Develop a Marketing Plan: When I first started freelancing, I was doing a lot of work in the legal field, because that was my background.

Not relying solely on freelancing, I just kind of took what came my way, eg, I didn’t devise a marketing plan. Once I decided that I really wanted to make a go of it, I finally did this.

Drawing on all of my experience and what I liked to write about, I decided to target the real estate and mortgage industries. I wrote 5 articles within each specialty and developed brochures and postcards introducing myself as a freelance copywriter specializing in newsletters for real estate and mortgage professionals.

Focusing my marketing efforts did two really important things for my business: 1) it DECREASED my advertising budget; and 2) it INCREASED my income. How?

Focus helped me to hone in on a specific market. Not trying to be everything to everyone, I could deliver a concise message to a defined group. Therefore, I spent less.

I increased my income by being more productive. I could sit down and pump out 10 articles at a time because I knew the industries I was targeting. I always had a cache of new material on hand. And, the old material I had could be rewritten with a different slant, then sold.

As demonstrated here, writing for a defined market saves time (eg, reslanting old material and writing numerous articles at once). This goes directly to the bottom line, which leads to my next point.

7. Market Incessantly: When freelancing, time literally is money. You should always be marketing for new clients. When you are busy, it’s easy to forget this.

The one thing I like about writing for a defined market is that you have so much more time to market for new clients, because, as outlined above, the work flow is so much smoother.

In conclusion, the problem many of us have when we encounter a list is that we try to do everything on it and wind up not doing any of them well.

So, take 1-2 ideas from the above and really own it (work it!) and watch your income increase.

Stay tuned for Part 2 of this article tomorrow.

May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less — Guaranteed! Log on to InkwellEditorial.com to learn how.

Tags: freelance writing, , , , make money freelance writing, marketing for freelancers, small business marketing
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